Format Paperback / softback
Pages 384
Edition 7 ed
Publication date 16/04/2019
Publisher Pearson Education Limited
EAN Code 9781292244105
66,95 €
ISBN: 9781292244105
Help your students engage with the principles of marketing. Essentials of Marketing, 7th edition, is an accessible and lively introduction ideal for undergraduate studies. With a range of updated features, this edition marries traditional marketing techniques and theories with modern perspectives.
Weight | 898 g |
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Dimensions | 195 × 265 × 16 mm |
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