Public Relations

The Profession and the Practice
by Dan Lattimore

Used Book in Good Conditions

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Format
Paperback / softback
Edition
International Student 4th edition
Publication date
01/01/1970
Publisher
McGraw-Hill Education - Europe

Description

Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.

Additional information

Weight 500 g