Format Paperback / softback
Edition International Student 4th edition
Publication date 01/01/1970
Publisher McGraw-Hill Education - Europe
Used Book in Good Conditions
59,00 €
Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.
Weight | 500 g |
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