Format Paperback / softback
Pages 512
Edition 2 ed
Publication date 19/02/2013
Publisher Cengage Learning EMEA
EAN Code 9781408073681
Marketing Essentials
Used Book in Good Conditions
30,00 €
Available
Description
Explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. In this book, the strategic content makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.
Additional information
| Weight | 986 g |
|---|---|
| Dimensions | 263 × 197 × 26 mm |
