Marketing Essentials

with CourseMate and eBook Access Card
by Sally Dibb, Lyndon Simkin

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Format
Paperback / softback
Edition
2nd edition
Publication date
28/02/2013
Publisher
Cengage Learning EMEA

Description

Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical. Marketing Essentials follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy.

Additional information

Weight 500 g