Format Paperback / softback
Edition 2nd edition
Publication date 28/02/2013
Publisher Cengage Learning EMEA
40,00 €
Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical. Marketing Essentials follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy.
Weight | 500 g |
---|