International Marketing

by Philip Cateora, Pervez Ghauri

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Format
Paperback / softback
Pages
682
Edition
4 ed
Publication date
16/01/2014
Publisher
McGraw-Hill Education - Europe
EAN Code
9780077148157

Description

Presents an introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today’s dynamic business environment.

Additional information

Weight 1210 g
Dimensions 197 × 262 × 22 mm