International Marketing

by Ilkka (Georgetown University) Ronkainen, Gilbert (London South Bank University) Zvobgo, Michael (Georgetown University) Czinkota

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ISBN: U9781408009239

Format
Paperback / softback
Pages
752
Edition
New ed
Publication date
25/02/2011
Publisher
Cengage Learning EMEA
EAN Code
9781408009239

Description

Intended primarily at intermediate and advanced undergraduate and postgraduate students taking International Marketing modules. This book covers the range of international marketing topics, logically divided into four Parts that outlines the core concepts of international marketing, and discuses the environmental forces.

Additional information

Weight 1236 g
Dimensions 276 × 219 × 19 mm