Essentials of Marketing

by Jim Blythe, Jane Martin

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Format
Paperback / softback
Edition
6th edition
Publication date
15/02/2016
Publisher
Pearson Education

Description

Essentials of Marketing, sixth edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives. Using contemporary case studies, in-chapter examples and suggestions for further reading the book provides everything an undergraduate or CIM student needs to excel in their discipline.

Additional information

Weight 500 g