Arts Marketing Insights

The Dynamics of Building and Retaining Performing Arts Audiences
by Joanne Scheff (Kellogg Graduate School of Management) Bernstein

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ISBN: 9780787978440

Format
Hardback
Pages
320
Publication date
20/12/2006
Publisher
John Wiley & Sons Inc
EAN Code
9780787978440

Description

Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before.

Additional information

Weight 522 g
Dimensions 237 × 163 × 28 mm